/* Tariq Rossi proposal (27 Oct 2026). His look only: navy #041E42 (Pantone 296 C) and white, Montserrat body, EB Garamond headings (both SIL OFL, self-hosted, licences in assets/fonts). */
@font-face{font-family:"EB Garamond";src:url(fonts/eb-garamond-wght.woff2) format("woff2");font-weight:400 800;font-style:normal;font-display:swap}
@font-face{font-family:"EB Garamond";src:url(fonts/eb-garamond-wght-italic.woff2) format("woff2");font-weight:400 800;font-style:italic;font-display:swap}
@font-face{font-family:"Montserrat";src:url(fonts/montserrat-wght.woff2) format("woff2");font-weight:300 700;font-style:normal;font-display:swap}
:root{--navy:#041E42;--white:#FFFFFF;--ink:#121212;--muted:#454B56;--line:rgba(4,30,66,.16);--mist:#F4F5F8;
  --serif:"EB Garamond",Garamond,Baskerville,"Times New Roman",serif;--sans:"Montserrat",system-ui,-apple-system,"Segoe UI",sans-serif;
  --ease:cubic-bezier(.16,1,.3,1);--pad:clamp(20px,5vw,72px)}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--white);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%;height:auto}
h1,h2,h3,h4{font-family:var(--serif);font-weight:400;line-height:1.12;margin:0;letter-spacing:-.005em}
p{margin:0}
a{color:var(--navy);text-underline-offset:3px;text-decoration-thickness:1px}
em{font-style:italic}
:focus-visible{outline:2px solid var(--navy);outline-offset:3px}
.skip{position:absolute;left:-999px;top:8px;background:var(--navy);color:#fff;padding:10px 14px;z-index:100}
.skip:focus{left:8px}
.wrap{max-width:1240px;margin:0 auto;padding:0 var(--pad)}
.narrow{max-width:860px;margin-left:auto;margin-right:auto}
section{position:relative;padding:clamp(80px,10vw,140px) 0}
.chapter{font-size:12px;font-weight:500;letter-spacing:.2em;text-transform:uppercase;color:var(--navy);margin:0 0 20px;display:flex;align-items:center;gap:14px}
.chapter::after{content:"";height:1px;flex:0 0 48px;background:currentColor;opacity:.45}
.h2{font-size:clamp(34px,4.4vw,60px);max-width:18ch;color:var(--navy)}
.h2 em,.h3 em{font-style:italic}
.lede{font-size:clamp(16px,1.3vw,19px);max-width:58ch;margin-top:20px;color:var(--muted)}
.note{font-size:13px;color:var(--muted);margin-top:24px}
.navy{background:var(--navy);color:#fff}
.navy .chapter,.navy .h2{color:#fff}
.navy .lede,.navy .note{color:rgba(255,255,255,.82)}
.mist{background:var(--mist)}
.progress{position:fixed;top:0;left:0;right:0;height:2px;z-index:80;pointer-events:none}
.progress span{display:block;height:100%;background:var(--navy);transform-origin:0 50%;transform:scaleX(0)}

/* hero: navy panel for the words, white panel so the navy panther sits on white, unaltered */
.hero{padding:0;min-height:100svh;display:grid;grid-template-columns:1fr}
.hero__mark{background:#fff;display:grid;place-items:center;padding:24px var(--pad);min-height:30svh;order:-1}
.hero__mark img{width:min(42vw,170px)}
.hero__words{background:var(--navy);color:#fff;padding:36px var(--pad) 36px;display:flex;flex-direction:column;justify-content:center}
.hero__eyebrow{font-size:12px;font-weight:500;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.82);margin-bottom:18px}
.hero__title{font-size:clamp(36px,4.6vw,68px);line-height:1.06;max-width:15ch}
.hero__title em{font-style:italic}
.hero__sub{margin-top:22px;max-width:44ch;font-size:clamp(16px,1.25vw,18px);color:rgba(255,255,255,.86)}
.facts{list-style:none;margin:34px 0 0;padding:22px 0 0;border-top:1px solid rgba(255,255,255,.24);display:grid;grid-template-columns:1fr 1fr;gap:16px 24px;font-size:14px;line-height:1.45}
.facts span{display:block;font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:rgba(255,255,255,.72);margin-bottom:3px}
@media (min-width:960px){
  .hero{grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);height:100svh;min-height:680px}
  .hero__words{order:1;padding:0 clamp(40px,6vw,96px)}
  .hero__mark{order:2;min-height:0;padding:0}
  .hero__mark img{width:min(30vw,440px)}
  .facts{grid-template-columns:repeat(3,minmax(0,1fr))}
}

/* 01 asked */
.quote{font-family:var(--serif);font-style:italic;font-size:clamp(24px,2.6vw,36px);line-height:1.3;color:var(--navy);max-width:30ch;margin:0}
.quote cite{display:block;font-family:var(--sans);font-style:normal;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-top:16px}
.asks{display:grid;grid-template-columns:1fr;gap:0;margin-top:56px;border-top:1px solid var(--line)}
.ask{padding:28px 0;border-bottom:1px solid var(--line)}
.ask h3{font-size:clamp(22px,2vw,28px);color:var(--navy)}
.ask p{margin-top:10px;color:var(--ink);max-width:60ch}
.ask .because{color:var(--muted);font-size:15px}
.ask .because b{font-weight:600;color:var(--navy)}
@media (min-width:860px){.asks{grid-template-columns:1fr 1fr;column-gap:56px}.ask:nth-child(-n+2){}}
.lead-line{margin-top:44px;font-family:var(--serif);font-size:clamp(22px,2.2vw,30px);color:var(--navy);max-width:34ch}

/* 02 noticed */
.notes{list-style:none;padding:0;margin:48px 0 0;display:grid;gap:36px}
.notes li{border-top:1px solid var(--line);padding-top:20px}
.notes h3{font-size:24px;color:var(--navy);margin-bottom:8px}
.notes p{color:var(--muted);max-width:52ch}
.notes .so{color:var(--ink);margin-top:10px}
.notes small{display:block;margin-top:10px;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
@media (min-width:900px){.notes{grid-template-columns:repeat(3,1fr);gap:48px}}

/* 03 thirty days: four-step timeline */
.tl{list-style:none;padding:0;margin:56px 0 0;display:grid;gap:0;position:relative}
.tl__i{position:relative;padding:0 0 40px 34px}
.tl::before{content:"";position:absolute;left:6px;top:8px;bottom:8px;width:1px;background:rgba(255,255,255,.3)}
.tl__i::before{content:"";position:absolute;left:0;top:8px;width:13px;height:13px;border-radius:50%;background:var(--navy);box-shadow:inset 0 0 0 1.5px #fff}
.tl__w{font-size:12px;font-weight:500;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.78)}
.tl__h{font-size:clamp(24px,2.2vw,30px);margin:6px 0 10px}
.tl__i p{color:rgba(255,255,255,.88);max-width:52ch}
@media (min-width:1000px){
  .tl{grid-template-columns:repeat(4,1fr);gap:40px}
  .tl::before{left:0;right:0;top:6px;bottom:auto;width:auto;height:1px}
  .tl__i{padding:34px 0 0}
  .tl__i::before{top:0}
}
.funnel{margin-top:40px;border-top:1px solid rgba(255,255,255,.24);padding-top:36px}
.funnel h3{font-size:clamp(24px,2.2vw,30px)}
.funnel>p{margin-top:12px;color:rgba(255,255,255,.88);max-width:70ch}
.stages{list-style:none;padding:0;margin:28px 0 0;display:grid;grid-template-columns:1fr;gap:1px;background:rgba(255,255,255,.2)}
.stages li{background:var(--navy);padding:18px 18px 18px 0}
.stages b{display:block;font-family:var(--serif);font-weight:400;font-style:italic;font-size:22px;margin-bottom:4px}
.stages span{color:rgba(255,255,255,.86);font-size:15px}
@media (min-width:700px){.stages{grid-template-columns:repeat(2,1fr)}.stages li{padding:18px}}
@media (min-width:1100px){.stages{grid-template-columns:repeat(5,1fr)}}

/* 04 two weeks: idea cards with storyboard slots */
.caveat{margin-top:16px;font-family:var(--serif);font-style:italic;font-size:20px;color:var(--navy)}
.ideas{list-style:none;padding:0;margin:48px 0 0}
.idea{border-top:1px solid var(--line);padding:32px 0}
.idea__top{display:flex;flex-wrap:wrap;gap:6px 18px;align-items:baseline}
.idea__n{font-size:12px;font-weight:500;letter-spacing:.2em;text-transform:uppercase;color:var(--navy)}
.idea__h{font-size:clamp(22px,2vw,28px);color:var(--navy);margin-top:6px}
.idea__meta{display:grid;grid-template-columns:1fr;gap:8px;margin:14px 0 0;font-size:15px;color:var(--muted);max-width:70ch}
.idea__meta b{font-weight:600;color:var(--ink);letter-spacing:.02em}
.sb{margin-top:20px}
.sb__label{font-family:var(--serif);font-style:italic;font-size:15px;color:var(--navy);margin-bottom:10px}
.sb__frames{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px 14px}
.sb__f{margin:0}
.slot{aspect-ratio:3/4;border:1px dashed rgba(4,30,66,.45);display:grid;place-items:center;text-align:center;padding:12px;font-size:12px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--navy);background:#fff}
.sb__f figcaption{margin-top:7px;font-size:13px;color:var(--muted)}
@media (min-width:980px){.sb__frames{grid-template-columns:repeat(4,minmax(0,1fr))}}

/* 05 how I'd work */
.week{margin-top:48px;display:grid;gap:10px}
.bar{display:grid;grid-template-columns:1fr;gap:6px}
.bar__t{display:flex;justify-content:space-between;gap:16px;font-size:15px}
.bar__t b{font-weight:600;color:var(--navy);white-space:nowrap}
.bar__r{height:6px;background:var(--mist);position:relative}
.bar__r span{position:absolute;inset:0 auto 0 0;background:var(--navy)}
.cols{display:grid;gap:40px;margin-top:56px}
.cols h3{font-size:24px;color:var(--navy);margin-bottom:12px}
.cols ul{margin:0;padding-left:18px;color:var(--ink)}
.cols li{margin:6px 0}
.cols p{color:var(--muted)}
@media (min-width:900px){.cols{grid-template-columns:repeat(3,1fr)}}

/* 06 price */
.price{font-family:var(--serif);font-size:clamp(40px,5vw,72px);line-height:1.05;margin-top:8px}
.price em{font-style:italic}
.price-sub{margin-top:22px;max-width:52ch;font-size:clamp(16px,1.25vw,18px);color:rgba(255,255,255,.88)}
.terms{list-style:none;padding:0;margin:36px 0 0;display:grid;gap:14px;border-top:1px solid rgba(255,255,255,.24);padding-top:24px}
.terms span{display:block;font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:rgba(255,255,255,.72)}
@media (min-width:860px){.terms{grid-template-columns:repeat(4,1fr)}}

/* 07 honest */
.honest{font-family:var(--serif);font-size:clamp(22px,2.2vw,30px);line-height:1.4;color:var(--navy);max-width:40ch}
.honest p+p{margin-top:18px}

/* 08 work */
.works{list-style:none;padding:0;margin:48px 0 0;display:grid;gap:0;border-top:1px solid var(--line)}
.works li{padding:24px 0;border-bottom:1px solid var(--line)}
.works h3{font-size:24px;color:var(--navy)}
.works p{margin-top:8px;color:var(--muted);max-width:62ch}
@media (min-width:860px){.works{grid-template-columns:1fr 1fr;column-gap:56px}}

/* 09 next */
.next{text-align:center}
.next .chapter{justify-content:center}
.next .chapter::before{content:"";height:1px;flex:0 0 48px;background:currentColor;opacity:.45}
.next .h2{margin:0 auto}
.next .lede{margin-left:auto;margin-right:auto}
.next__panther{width:140px;margin:0 auto 26px}

/* sources */
.srcs{padding:0 0 clamp(60px,8vw,100px)}
.srcs details{border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.srcs summary{cursor:pointer;padding:18px 0;font-size:13px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--navy);list-style:none;min-height:44px}
.srcs summary::-webkit-details-marker{display:none}
.srcs summary::before{content:"+ ";}
.srcs details[open] summary::before{content:"\2212 ";}
.srcs__t{width:100%;border-collapse:collapse;font-size:14px;margin:4px 0 24px}
.srcs__t th{text-align:left;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);font-weight:500;padding:8px 12px 8px 0;border-bottom:1px solid var(--line)}
.srcs__t td{vertical-align:top;padding:10px 12px 10px 0;border-bottom:1px solid var(--line)}
@media (max-width:699px){
  .srcs__t thead{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
  .srcs__t tr{display:block;padding:10px 0;border-bottom:1px solid var(--line)}
  .srcs__t td{display:block;padding:2px 0;border:0}
  .srcs__t td::before{content:attr(data-l);display:block;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-top:4px}
}
footer{background:var(--navy);color:#fff;padding:48px 0;font-size:14px}
footer p{color:rgba(255,255,255,.86)}
footer a{color:#fff;text-decoration:underline;text-underline-offset:3px}
footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px}

/* quiet reveal: only for items that start below the fold, never hidden without JS or with reduced motion */
.js .reveal{opacity:0}
@media (prefers-reduced-motion:reduce){.js .reveal{opacity:1}}

/* 04 boards (slots until rendering is allowed) */
.lede--dates{margin-top:8px;font-size:15px}
.idea__n .idea__date{font-weight:600}
.idea__line{margin-top:10px;max-width:64ch;color:var(--ink)}
.idea__meta{margin:16px 0 0;display:grid;grid-template-columns:1fr;gap:10px 32px;max-width:900px}
.idea__meta div{border-top:1px solid var(--line);padding-top:8px}
.idea__meta dt{font-size:11px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.idea__meta dd{margin:2px 0 0;font-size:15px;color:var(--ink)}
@media (min-width:860px){.idea__meta{grid-template-columns:repeat(3,1fr)}}
.slot--reel{aspect-ratio:9/16}
.slot--navy{background:var(--navy);color:#fff;border:0;text-transform:none;letter-spacing:0;font-family:var(--serif);font-style:italic;font-size:16px}
.sb__n{display:block;font-size:10px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--navy);margin-bottom:2px}
.needs{margin-top:64px;border-top:1px solid var(--navy);padding-top:28px}
.needs__title{font-size:clamp(26px,2.4vw,34px);color:var(--navy)}
.needs__list{list-style:none;padding:0;margin:20px 0 0;display:grid;gap:0 56px}
.needs__list li{padding:16px 0;border-bottom:1px solid var(--line)}
.needs__list h4{font-size:21px;color:var(--navy)}
.needs__list p{margin-top:6px;color:var(--muted);font-size:15px}
@media (min-width:900px){.needs__list{grid-template-columns:1fr 1fr}}
@media (min-width:900px){.notes{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1200px){.notes{grid-template-columns:repeat(4,1fr);gap:40px}}
/* 04 boards: rendered frames at post-image size (feed 3:4, reels 9:16) */
.sb__f img{display:block;width:100%;height:auto;border:1px solid rgba(4,30,66,.16);background:#fff}
.sb__out{margin-top:6px;font-family:var(--serif);font-style:italic;font-size:14px;line-height:1.35;color:var(--navy)}
.sb__note{font-size:13px;font-weight:500;color:var(--navy);margin:-4px 0 12px}
.slot--navy{aspect-ratio:3/4}
.sb__frames:has(>.sb__f:only-child) .sb__f{grid-column:span 2}

/* 04 index of the ten ideas, and the way back to it */
.toc{margin-top:28px;border-top:1px solid var(--line)}
.toc__list{list-style:none;margin:0;padding:0}
.toc__list li{border-bottom:1px solid var(--line)}
.toc__list a{display:flex;flex-wrap:wrap;align-items:center;gap:0 .35em;min-height:44px;padding:10px 0;color:var(--ink);text-decoration:none;font-size:15px;line-height:1.4}
.toc__list a:hover .toc__t,.toc__list a:focus-visible .toc__t{text-decoration:underline;text-underline-offset:3px}
.toc__n{font-weight:600;color:var(--navy)}
.toc__t{font-family:var(--serif);font-size:18px;color:var(--navy)}
.idea{scroll-margin-top:16px}
#ten-ideas{scroll-margin-top:16px}
.back{margin-top:18px}
.back a{display:inline-flex;align-items:center;min-height:44px;padding:0 2px;font-size:14px;font-weight:500;color:var(--navy);text-decoration:underline;text-underline-offset:3px}
/* frames open a lightbox */
.sb__open{display:block;width:100%;min-height:44px;padding:0;margin:0;border:0;background:none;cursor:zoom-in;font:inherit;color:inherit;text-align:left}
.sb__open:focus-visible{outline:3px solid var(--navy);outline-offset:3px}
.sb__open .slot{display:block;width:100%}
.lb-open,.lb-open body{overflow:hidden}
.lb{position:fixed;inset:0;z-index:100;background:rgba(18,18,18,.94);color:#fff;display:flex;flex-direction:column}
.lb[hidden]{display:none}
.lb__bar{display:flex;align-items:center;justify-content:space-between;padding:8px 12px 0 20px}
.lb__count{font-size:13px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:#fff;margin:0}
.lb__stage{flex:1;min-height:0;display:flex;align-items:center;justify-content:center;gap:8px;padding:8px 8px 16px}
.lb__fig{margin:0;min-width:0;max-height:100%;display:flex;flex-direction:column;align-items:center}
.lb__img{display:block;max-width:100%;max-height:calc(100svh - 170px);width:auto;height:auto;background:#fff}
.lb__cap{max-width:60ch;margin-top:12px;font-size:14px;line-height:1.45;color:rgba(255,255,255,.9);text-align:center}
.lb__btn{flex:none;width:48px;height:48px;min-width:44px;min-height:44px;border:1px solid rgba(255,255,255,.5);background:transparent;color:#fff;font-size:28px;line-height:1;cursor:pointer;display:grid;place-items:center}
.lb__btn:hover{background:rgba(255,255,255,.12)}
.lb__btn:focus-visible{outline:3px solid #fff;outline-offset:2px}
.lb__btn[hidden]{display:none}
@media (max-width:600px){.lb__stage{position:relative;padding:4px 4px 12px}.lb__prev,.lb__next{position:absolute;bottom:12px}.lb__prev{left:12px}.lb__next{right:12px}.lb__img{max-height:calc(100svh - 230px)}.lb__cap{padding:0 64px}}