A proposal for Tariq Rossi · Campaign 001

The Premise is being cast now. This is how I’d carry it from the shoot to the inbox.

Your Instagram has 104 followers and 2 posts, and The Premise shoots in November. Here’s how I’d build it from launch, in about 10 hours a week, with your direction first.

  • RoleSocial Media & Community Manager (launch phase)
  • HoursAbout 10 a week, remote
  • Rate£25 an hour
  • StartTo suit you, from Monday 9 November 2026
  • FromEvan Marshalsey, near Bakewell
The Tariq Rossi panther

01 · What you asked for, and how I’d do it

“Translate an established creative vision into a structured, consistent and commercially effective digital marketing operation.”

Your advert, read 27 Oct 2026

Content Strategy & Management

I’d turn your frameworks and four themes into a monthly calendar, with a 30 day schedule always ready ahead, and a content library you can search by theme, platform, format and funnel stage.

Because a large library of photography, film and interviews only stays useful if anyone can find the right piece in a minute.

Marketing Funnel & Audience Growth

Every piece gets one job and one call to action, from awareness through to retention, with tagged links so you can see what led to a sign-up or a sale.

Because your shop opens with an email sign-up, so the first audience to grow is the list.

Community Management

I’d reply to comments and messages in your brand voice, in a short slot of about 15 to 20 minutes each weekday, and pass on what people are saying.

Because at about 10 hours a week, a steady daily slot keeps replies timely without eating the week.

Systems, Reporting & Organisation

A brief weekly note on what’s done, what’s next and what needs your sign-off, and a monthly report with three recommendations.

Because you want a function that needs “occasional creative approval from the founder rather than continuous daily supervision”.

Your frameworks lead. My job is to run them steadily and tell you what the numbers say.

02 · What I noticed

Four things anyone can see before launch.

Read logged out, from public pages only, on 27 October 2026.

  • The shop says “Opening soon”

    tariqrossi.com opens on a password page: “Opening soon. Be the first to know when we launch.”, with an email sign-up.

    So the first launch audience is the email list, and social’s first job is to send people to it.

    tariqrossi.com, 27 Oct 2026

  • Campaign 001 is about movement

    The casting call for “The Premise” explores “individuality, identity, movement, and creative expression”, with campaign photography, film and interviews. Production is in November 2026.

    So there’ll be moving footage and spoken stories to work with, not only stills.

    Backstage and Mandy, posted 4 Oct 2026

  • A quiet, editorial look

    One navy panther in Pantone 296 C, and headings set in Garamond.

    So the feed should be quiet and print-like too, and the panther is strong enough to close every reel.

    tariqrossi.com logo file and theme settings, 27 Oct 2026

  • An Instagram at the start

    @tariqrossi has 104 followers and 2 posts, both single photos, five months apart. No reels yet, and nothing yet from The Premise.

    So this is building the brand’s Instagram from launch, and every post can add something the grid doesn’t have yet.

    Instagram profile, logged out, 27 Oct 2026

04 · Two weeks of new ideas

Two weeks of new ideas for The Premise

Ten ideas for your November shoot, offered for your direction. Each is a new shot or sequence your team would film, built on what’s public about Campaign 001.

Dates move with your shoot, the order stays.

Ideas to fit your four themes once I’ve seen them. Your direction comes first.

  1. 1 · Mon 9 Nov · Single photo

    Day one, before anyone arrives

    The empty set and one tape mark: the first frame from inside The Premise, for the people who saw your casting call.

    Funnel stage
    Retention
    Its one job
    Tell the people already following that The Premise has moved from casting to production
    Call to action
    Follow for the rest of The Premise

    Storyboard: to shoot

    The crew chalk the slate on the day: “The Premise, 001, day 1”

    PhotoThe set wide, lit but empty, one tape mark in the centre of the floor, the slate resting beside it. Shot from where the camera will stand, before the cast arrive.

    Back to the ten ideas

  2. 2 · Tue 10 Nov · Reel, about 20s

    The right head space

    One person in the minute before a take, filmed close until “action”. Your May line, “Being in the right head space is key.”, goes in the caption. Your grid has no video yet.

    Funnel stage
    Awareness
    Its one job
    Reach new people with real footage of what the campaign is about: a person, before the first frame
    Call to action
    Send it to someone

    Storyboard: to shoot

    Frame 1Close on the cast member’s face, eyes closed, breathing slowly, set noise behind; small line on screen: “The minute before the first take.” 4s.
    Frame 2Their hands, flexing, then still. 3s.
    Frame 3Their feet finding the tape mark. 3s.
    Frame 4Wide: the crew go still, the room falls quiet. 3s.
    Frame 5Off camera, “action” is called; their eyes open. 3s.
    Frame 6The first movement begins; cut on it, then the navy panther end frame on white. 4s.
    End frameThe navy panther on white.

    Back to the ten ideas

  3. 3 · Wed 11 Nov · Carousel, 5 photos

    Five disciplines, one premise

    Your casting call listed them as words; this shows each one as a person, by the trace of their work.

    Funnel stage
    Consideration
    Its one job
    Show the casting call answered: what “different creative disciplines” looks like in person
    Call to action
    Follow for the rest of The Premise

    Storyboard: to shoot

    Slide 1A dancer’s worn shoes on the studio floor, chalk or scuffs around them; word: “dancer”.
    Slide 2A DJ’s hands on the decks between tracks; word: “DJ”.
    Slide 3An artist’s hands, paint or ink on them, holding a brush; word: “artist”.
    Slide 4The movement specialist mid-demonstration, one arm extended, seen from the side; word: “movement”.
    Slide 5All five together on the set, wide, lit, mid-conversation, not posed.

    Back to the ten ideas

  4. 4 · Thu 12 Nov · Reel, about 30s

    One question

    Everyone cast answers the same question on camera. Your casting call promised interviews about their “personal journeys”, and this is the first glimpse of them.

    Funnel stage
    Awareness
    Its one job
    Introduce The Premise in the cast’s own words, not the brand’s
    Call to action
    Send it to someone

    Storyboard: to shoot

    Example question, yours to set

    Frame 1The first cast member seated, framed chest up, about to speak; the question on screen: “When did you first feel like yourself?” (an example until you set your own). 3s.
    Frame 2Their first answer, subtitled word for word. 5s.
    Frame 3The second cast member, same chair, same light, their answer subtitled. 5s.
    Frame 4The third. 5s.
    Frame 5The fourth. 5s.
    Frame 6The fifth, the longest answer, held. 5s.
    Frame 7The empty chair, then the navy panther end frame on white. 2s.
    End frameThe navy panther on white.

    Back to the ten ideas

  5. 5 · Sun 15 Nov · Carousel, 4 photos

    How one frame is made

    The set-up for one campaign photograph, with the photograph held back for a week.

    Funnel stage
    Consideration
    Its one job
    Show the care behind one campaign photograph, while holding the photograph back until post 10
    Call to action
    Follow for the reveal

    Storyboard: to shoot

    Slide 1A crew member wheeling a light stand into place, the cast member waiting in shadow behind.
    Slide 2The tape mark, and a foot stepping onto it.
    Slide 3Over the photographer’s shoulder, the camera raised, the cast member out of focus in the light.
    Slide 4The photographer’s hands lowering the camera, the light still on, the set quiet.

    Back to the ten ideas

  6. 6 · Mon 16 Nov · Reel, about 20s

    One take

    The movement in one unbroken shot from the edge of the set, so the campaign film stays yours for launch.

    Funnel stage
    Awareness
    Its one job
    Reach new people with the movement itself, in one unbroken shot
    Call to action
    Send it to someone

    Storyboard: to shoot

    One take, no cuts.

    Frame 1Wide, locked off, the performer already moving across the set. 0 to 4s.
    Frame 2Same take: they turn towards the camera. 4 to 9s.
    Frame 3Same take: the movement opens out to its widest point. 9 to 15s.
    Frame 4Same take: they come to rest on the tape mark and breathe. 15 to 19s.
    Frame 5Navy panther end frame on white. 19 to 21s.

    Back to the ten ideas

  7. 7 · Tue 17 Nov · Carousel, 5 photos, Collab

    What they brought

    Each person cast holds one object that says who they are, posted with them as co-authors so it also reaches their followers.

    Funnel stage
    Advocacy
    Its one job
    Give each cast member a post about them to co-author, so it also reaches their followers
    Call to action
    Follow (and the cast share it)

    Storyboard: to shoot

    [first name], [discipline]

    Slide 1Close on two hands holding their object against the backdrop; line: “[first name], [discipline]”.

    [first name], [discipline]

    Slide 2The second cast member’s hands and object, same backdrop, same light; line: “[first name], [discipline]”.

    [first name], [discipline]

    Slide 3The third; line: “[first name], [discipline]”.

    [first name], [discipline]

    Slide 4The fourth; line: “[first name], [discipline]”.

    [first name], [discipline]

    Slide 5The fifth, framed wider, face and object together; line: “[first name], [discipline]”.

    Back to the ten ideas

  8. 8 · Wed 18 Nov · Carousel, 6 photos

    One movement, six frames

    A burst of six stills, so each swipe moves the dancer on. A test: none of the accounts I read does this yet.

    Funnel stage
    Consideration
    Its one job
    Let the swipe itself carry a movement, so the post is worth saving and coming back to
    Call to action
    Save it

    Storyboard: to shoot

    One fixed frame, one movement.

    Slide 1The dancer still, weight shifting onto one foot.
    Slide 2Arms beginning to rise.
    Slide 3The turn under way.
    Slide 4The widest point of the movement.
    Slide 5Coming down.
    Slide 6Landed, still again, a breath.

    Back to the ten ideas

  9. 9 · Thu 19 Nov · Reel, about 60s (full version on YouTube)

    In their words, No. 1

    The first of an interview series, one person per episode, as your casting call promised. One-person stories did best at two of the three comparable accounts I read.

    Funnel stage
    Retention
    Its one job
    Start an interview series: one person’s own journey, in depth
    Call to action
    Follow for the next one

    Storyboard: to shoot

    [first name], [discipline]

    Frame 1Seated, chest up, mid-sentence, opening on the strongest line from the interview, subtitled word for word, with a small title at the top: “The Premise. In their words, No. 1”. 4s.
    Frame 2Their hands as they talk. 4s.
    Frame 3Cutaway: them at work on set, their discipline in motion. 6s.
    Frame 4Back to them: the turn in their story, subtitled. 12s.
    Frame 5Cutaway: a quiet moment between takes. 6s.
    Frame 6Back to them: the heart of it, held, subtitled. 18s.
    Frame 7Their last line, then a still. 6s.
    Frame 8“The Premise. In their words, No. 1” in the heading serif, then the panther on white. 4s.

    Back to the ten ideas

  10. 10 · Sun 22 Nov · Carousel, 2 frames

    The first reveal

    The set-up from post 5, then the photograph it made, with the line from your own site: be the first to know.

    Funnel stage
    Conversion
    Its one job
    Reveal the first photograph from The Premise, and turn two weeks of attention into sign-ups on the email list the site already collects
    Call to action
    Sign up at tariqrossi.com

    Storyboard: to shoot

    Slide 1From just behind the camera position, the set lit, the cast member on the tape mark, the camera’s back in the foreground (a new behind the scenes frame, taken in the same set-up as post 5).
    Slide 2The campaign photograph made in that set-up at the November shoot, your choice which.

    Back to the ten ideas

Comparable accounts were read on 27 Oct 2026 from small samples, so they’re hints, not forecasts.

What I’d need from you

  • Your shoot days on the calendar

    Your casting post says production is in November 2026, so the dates here move with your shoot; the order stays.

  • A slot on each shoot day’s plan

    About 10 to 30 minutes per idea, filmed by your team; I’d send a one-page shot list a week before, for your approval.

  • A second camera or phone, upright, with sound

    Every reel is new footage with the room’s sound, never a slideshow of stills.

  • Agreement from everyone on camera

    For behind the scenes, the interviews and being invited as co-authors, with their handles.

  • Which disciplines were cast

    Your call listed models, performers and dancers, a DJ, artists and a movement specialist.

  • The interview question, in your words

    It’s yours to set; sample 4 shows an example only.

  • One object from each person cast

    Asked for a week ahead, for sample 7.

  • Your four themes and visual guidelines

    So each idea goes into the right theme, or is dropped.

  • What must stay unseen before launch

    Anything on set or on camera you’d rather hold back, so every frame is cleared with you first.

05 · How I’d work, week to week

What about 10 hours a week buys.

My estimates, not measured. It assumes you supply the photos, film, interviews and written content, as your advert says.

Short edits from your footage (2 reels)2.5 h

Adapting and scheduling for each platform1.5 h

Comments and messages, about 15 to 20 minutes a weekday1.5 h

Content library: logging and tagging new material1 h

Weekly plan, calendar and one approvals batch to you1 h

Feed posts and carousels from your photos (3)1 h

Email: one campaign a fortnight, sign-up flow upkeep0.75 h

Weekly progress note and numbers0.75 h

Each week

  • Instagram: 3 feed posts or carousels and 2 reels.
  • The same 2 reels on TikTok and YouTube Shorts, resized and recaptioned.
  • Pinterest: about 5 pins from the same shoot, linked to the site.
  • X and Facebook: lighter, 2 to 3 posts each, plus replies.
  • Email: one campaign every two weeks.

The weekly note

Done, next, and what needs your OK, with approvals batched once a week. Platform priorities are agreed with you, as your advert says, “according to available hours”.

What it won’t cover

Long YouTube edits, daily original writing on X or daily posting everywhere. Month 1 is heavier on set-up, so publishing in weeks 1 and 2 is lighter. I’d suggest Instagram, TikTok, Pinterest and email first.

07 · Honest about my experience

I haven’t run social media for a big brand or a launch, so I don’t have growth figures to show you. What I can show you is the part your advert puts first: taking a creative vision that’s already set and building the systems to run it.

I’ve worked in software and design for several years, and now I run Marshalsey Digital near Bakewell. I haven’t used Klaviyo yet, so I’d learn it in the first week while I get to know your system. I’d be glad to do the paid practical assessment.

08 · Work you can see

No results to claim. Work you can open.

  • This page

    Made for your launch, including the two weeks of new ideas for The Premise above.

  • Ivy House Farm

    A new website for a shepherd’s hut stay that’s just starting out, and a workflow that turns the owner’s photos into post drafts in her voice, which she approves before anything goes out. ivyhousefarm.co.uk

  • Marshalsey Digital

    My own website and Instagram, which I plan and post myself. marshalseydigital.co.uk

09 · Next step

If this fits, reply to my message.

I’ll send my CV, or I’m happy to talk for 15 minutes. I’m also applying through Indeed, with my CV and the 300 word answer.

Sources (read 27 Oct 2026, logged out)
WhatDetailSourceDate
The role, hours, rate and termAbout 10 hours a week, £15 to £20 an hour, initial 3 month freelance engagementIndeed advert, same advert on SimplyHiredRead 27 Oct 2026
“Opening soon” and the email sign-upThe public password page of the shoptariqrossi.comRead 27 Oct 2026
Campaign 001, “The Premise”“Individuality, identity, movement, and creative expression”; photography, film and interviewsBackstage, MandyPosted 4 Oct 2026, open to 6 Nov 2026
@tariqrossi: 104 followers, 2 postsBoth single photos, 1 May and 6 Oct 2026; the 6 Oct post says “Production: November 2026”instagram.com/tariqrossiRead logged out, 27 Oct 2026
Navy panther, Pantone 296 C; Garamond headingsThe logo file name and colour, and the theme’s heading font settingtariqrossi.com page source (public)Read 27 Oct 2026